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Description

Glamorous Global Icon! International Licensing Success!

From her first appearance in 1930, Betty Boop won the hearts of fans around the world with her unique blend of wide-eyed innocence and softness. Today, animation’s first leading lady remains a glamorous international star.
Betty Boop is an animated cartoon character created by Max Fleischer, who has become one of the most popular cartoon characters in the world.
Betty Boop has fans of all ages and nationalities.

Interesting facts

  • Created by pioneering animator Max Fleischer in 1930.
  • Broad and positive brand recognition.
  • Cross-generational and cross-cultural appeal.
  • Recognized by 90% of women ages 18 to 34.
  • Licensed in virtually every product category by quality licensees around the world.
  • Strong Online and Social Media presence.
  • Celebrities such as Jessica Simpson and Christina Aguilera are fans of Betty Boop.
  • Betty Boop has partnered on succesful cross-promotions with world-famous fashion groups, retailers and major brands including Oysho, H&M, United Colors of Benetton, Nestle and Coca Cola.
  • Betty Boop's Official Fan Cruise! From 2010 every year dozens of fans join to the Fleischer Studios and King
  • Features team in a Caribean cruise.
  • Betty Boop regularly appears in fashion and lifestyle magazines globally.
  • 2009 Kractermanía won the Best Licensee prize thanks to Betty Boop in Spain.
  • Some of the most important Betty Boop’s licensees in Spain are Oysho, Zara and Kractermania, among others
  • It has a parallel property (Baby Boop), which brings us to the childhood of Betty Boop. The Baby Boop character allows working with a children target.
  • Related New with Betty Boop.

Link to the official website

King Features

Target

Primary: 15 to 30-year-old women

Secondary: Women

Territory

France, Portugal, Spain

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