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Description

“The world’s most famous sailor”

From the minute he walked into the comic strip “Thimble Theatre” Popeye the Sailor Man captured the hearts of millions of fans around the world. Introduced as a minor wal-on character, Popeye quickly became the star of “Thimble Theatre”.
Popeye is a good guy underdog with bulging forearms, a mean uppercut and a penchant for canned spinach. The only thing he loves more than spinach and the sea is his flighty, flirty girlfriend, Olive Oyl.

Interesting facts

  • Popeye was created by Elize Crisler Segar, and first appeared in the daily King Features comic strip Thimble Theatre on January 17, 1929.
  • Popeye has been a comic-book hero since the early 1930s, both in America and around the globe.
  • Popeye is the #1 licensed character for food brands.
  • More than 500 licensees around the world.
  • In 2004 The Empire State Building illuminated its world-famous tower lights green in a tribute to Popeye’s 75th anniversary.
  • Miss Sixty launched a Limited-edition Popeye T-shirt collection under its Energie label in Spring 2009.
  • H&M also launched a line of Popeye-branded menswear in Summer 2009.
  • Pull & Bear exclusively sold a line of Popeye T-shirts and tops in 39 countries.
  • Habib’s, a popular Middle Eastern fast-food chain in Brazil, launched a children’s meal promotion in 2009 featuring several different Popeye premiums.
  • In 2009 Popeye was featured in the Google logo to honor the anniversary of the birth of his creator, Elzie Crisler Segar.
  • It has a parallel property, Baby Popeye, which brings us to the childhood of Popeye. This brand is specific for kid’s products.

Link to the official website

King Features

Target

Primary: 5 to 8-year-old kids

Secondary: Families

Territory

France, Portugal, Spain

Broadcasting

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