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One of the most beloved characters of the world.

These little blue characters have become a classic that manage to attract any kind of public from the youngest to the oldest one.  
With his unmistakable features, the smurfs have been among the most lasting and famous characters of all time for children and adults.

Interesting facts

  • Created by the Belgian cartoonist Pierre Culliford, “Peyo”.
  • Their first appearance was in the comic “Johan and Peewit”. The episode was named “The flute with six holes”.
  • The smurfs appeared in some more episodes before their first independent appearance.
  • They have a characteristic and peculiar lenguage: “smurfing”.
  • His characteristic blue appearance has made them known around the world.
  • The series have been translated to many languages.
  • They celebrated 50 years in 2008.
  • The smurfs are a unique property suitable for licensing campaigns and marketing and communications initiatives of the greatest impact.
  • Beside the classic images, today new graphics and styles are available and ready to attract alternative targets.
  • Due to his 50 years history, the smurfs has been followed and loved by every age and culture.
  • For almost 50 years, the smurfs have proved an enormous stability: a solid development and a constant and high quality presence.

Link to the official website



Primary: 3 to 10-year-old kids

Secondary: Teenagers, young people, adults and families


France, Portugal, Spain


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