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 Concepts Angry Birds Back


A little more than five years ago, Rovio released a casual, physic-based puzzle game featuring a flock of ill-tempered fowl. Since then, the game has become an international phenomenon and the number one downloaded app of all the time.
Angry Birds has expanded rapidly in entertainment, publishing and licensing to become a beloved international brand with more than 90 per cent recognition in virtually every territory worldwide.
2016 is a pivotal year for the brand. Fresh off success of Angry Birds 2 – the original game’s first true sequel that has been downloaded more than 50 million times and counting – The Angry Birds Movie is due for release in May 2016. The 3D animated feature gives new wings and a new look to the brand, and opens up a broad new range of licensing opportunities and ideas for great products.
While the movie might be the latest venture, Rovio is no stranger to animation and storytelling with its own ToonsTV.

Interesting facts

  • Angry Birds with some numbers: 3 Billion downloads, 2 Billion Youtube views, 26 Million Facebook followers, +90%Brand awareness
  • International release May 2016
  • Sony Pictures Entertainment distributes the film
  • Consumer products: +30.000 different products in more than 100 countries
  • On Youtube, the Angry Birds channel has more than two billion views with new content coming every week.


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Primary: Families, young adults and fans


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