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 Biplano licenses prevail with Tosta RicaBack
Biplano licenses prevail with Tosta Rica

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TostaRica joins the success of Penguins of Madagascar and Fanboy & Chum Chum, two properties managed by Biplano.

31.01.2012 /

The thriving series Penguins of Madagascar, outcome of the collaboration between DreamWorks Animation and Nickelodeon and Spin Off of the successful franchise "Madagascar", has become a major winner for 2011.
In this hilarious series, an elite group of four penguins, impersonate four ordinary penguins living in the Central Park Zoo, who must devise each time more and more complicated plans to prevent the self-proclaimed King of the Lemurs, Julien, to change the Zoo into a real chaos.
Its television success along with its amusing and thorough style guide have turned these curious characters into a star license that has carried out promotions with licensors of the Nutrexpa standing, which committed themselves to this license for their well known brand TostaRica.
This promotion included as a gift in each package, in addition to cookies decorated with characters from the series, a collectible Tattoo, produced by Biplano.
After the success of the promotion accomplished with "Penguins of Madagascar", TostaRica decided to join the meteoric career of Fanboy & Chum Chum, property managed by Biplano.
In this new promotion, where cookies were decorated with the characters of this engaging series, there were also a number of games available on the TostaRica website.
Fanboy & Chum Chum is, without doubt, the new Nickelodeon success, a series that recounts the adventures of two friends who love comics, movies, science fiction, superheroes and a large etcetera, and who may transform any everyday fact into something fantastic thanks to their imagination.
The year 2011 has been the takeoff year both for Fanboy & Chum Chum and Penguins of Madagascar, and 2012 looks like the year in which both licenses will prevail with great promotions.


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