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Toys inspired by TV series have become the great success of the Christmas campaign.

29.01.2012 /

Again this year, toys inspired by TV series have become the big Christmas winners. This fact confirms that, nowadays. Licensing is a key tool employed by companies wishing to differentiate from their competition.
One of the big surprises of this already gone 2011 has undoubtedly been Fanboy & Chum Chum which, in addition to be an audience success for the Clan TV network, has also been the most requested toy by children, this last Christmas. Many stores where Fanboy and his pal Chum Chum were sold have run out of these puppets produced by Simbad.
On the other hand, the toys of SpongeBob and Dora the Explorer still are among the most demanded by the small ones at home. Christmas sales figures confirm prospects for 2012 when Fanboy & Chum Chum, SpongeBob and Dora the Explorer will position themselves amongst the licenses mostly used in the market.


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