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 Hello Kitty, an evergreen licensing successBack
Hello Kitty, an evergreen licensing success

Biplano is the agent of Sanrio for Iberia of a large range of his characters.

23.01.2013 /

Throughout the years, Sanrio has created over 400 characters and applied them on a wide variety of products but the most well known is surely Hello Kitty, a bright and cheerful girl with a heart of gold. Hello Kitty has become one of the most unique and interesting character ever created a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Her motto says: “you can never have too many friends”.


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