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 Tempting Brands signs Biplano for ROUTE 66Back
Tempting Brands signs Biplano for ROUTE 66

Tempting Brands has appointed Biplano as the exclusive licensing agent for ROUTE 66 in Spain, France and Portugal.

29.04.2012 /

ROUTE 66 began in the early 1920’s with a vision of a paved highway that would connect Chicago to Los Angeles. By the time of its completion in 1926, the road covered over 2,400 miles, three time zones, and eight states.
ROUTE 66 opened the West for adventurers and entrepreneurs to accomplish their own ‘American Dream’ and therefore became known as “Route to the opportunity”.
ROUTE 66 is an iconic vintage American lifestyle brand with timeless appeal and because of the spirit of  ‘Feel the Freedom’ it attracts young and old.
ROUTE 66 has a brand awareness comparable to the most known global lifestyle brands.

Based in Amsterdam, The Netherlands, Tempting Brands is worldwide owner of ROUTE 66 trademark rights. As official licensor of ROUTE 66 for more than 20 years they have had a big contribution in keeping the ROUTE 66 spirit alive and up to date.

This agreement aims to generate new licensing projects as well as new promotional initiatives to grow the distribution of existing licensed products in Spain, France and Portugal.

The know-how of Biplano together with the ROUTE 66 awareness can turn the property into a great licensing opportunity.


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