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The blue tide
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In 2013, The Smurfs come back to cinemas with the second film in CGI.

18.01.2013 /

Biplano is developing a comprehensive licensing and promotion program around this property in order to create a huge blue tide starting spring-summer 2013. Many companies from many different sectors have wished to associate their brand to The Smurfs, a classic property loved around the world and that new CGI films have captivated children hearts.

Biplano works in order to develop a strong program around the license taking into account all steps from licensing value chain. This means to not only negotiate with licensees in order to launch products and promotions but also involve main retailers creating an authentic blue tide.

 
 

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