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 The most famous sailor is in fashionBack
The most famous sailor is in fashion
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In the last few months, Popeye has received many impacts on traditional media and social media, attracting the interest of a large number of licensees.

29.04.2014 /

Popeye, the most famous sailor of the classic comic characterized by his strength and mood, is back in fashion. The appearance of this classic character on clothes of different celebrities exemplifies the resurgence of one of the most beloved and well-known characters of all time. In recent months, we have seen Leo Messi, David Bisbal and Leonardo Dicaprio with Popeye licensed T-shirts and even Oscar-winning film director, Matin Scorsese, has used Popeye in his latest film, The Wolf of Wall Street.In addition, Popeye will also play a leading role in the comic fair of Barcelona , from 15 to 18 May. The 32 International Comic Fair of Barcelona wants to pay a loving tribute , with an exhibition of original comic strips from different eras and merchandising.Besides being a character emerged from a comic and later starred in his own cartoon series , Popeye has become a successful property licensing multitude of category products. King Features , owner of Popeye , Betty Boop and many other characters , still working to complete Popeye style guides  and provide enough design material to licensees. Licensing is always looking for novelties and renewals but some characters are kept alive and recognized by generations.

Besides being a character emerged from a comic and later starred in his own cartoon series , Popeye has become a successful property licensing multitude of category products. King Features , owner of Popeye , Betty Boop and many other characters , still working to complete Popeye style guides  and provide enough design material to licensees. 

Licensing is always looking for novelties and renewals but some characters are kept alive and recognized by generations.

 
 

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