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What is retail?

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What is retail?
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Biplano has a professional team who is in constant relationship with buyers and marketing teams of different retailers, informing them of the latest developments about the properties we manage.

Biplano develops and coordinates marketing activities at the point of sale together with licensees and retailers in order to support and strengthen the presence in shelves of the brands of our portfolio.

We identify our consumers, as well as what kind of products they want in order to decide what licensees and retailers to work.

This synergy allows us to create a joint strategy to work in the same direction and carry on a correct product placement in order to maximize the impact of the brand at the point of sale.

The retail is a key factor in the global growth strategy of a property.

 

 

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